Thursday, 26 November 2015


It is not just enough to go into online/offline business, there are several ways that you can enhance your business and make you enjoy speedy progress in life. The reason some people business are still stagnated is because of their attitude. It is very important to cultivate the right attitude, because it matters and makes all the difference in your business.


Get excited at your business. To push aside your business for a discussion is anti-covenant. The output of your hand is determined but the strength of your mind. When you have a mind to go into business, strength naturally comes to you. The reason many are not successful in business is because they have sluggish minds. The excited will naturally be diligent and it is the hand of the diligent that bears rule. So get excited daily. Excitement is the tonic of the mind.


The reason many people never progress in life is because they have never been serious about their business. They either have to be pushed to do anything or they have to be closely supervised to do any job well. Until you take your business seriously and do it diligently, it will not yield anything for you. No one can be slothful and expect to be promoted. To be slothful means to procrastinate, to relax and take your work with levity. They are people who take the fact that they are the managers of their own business as an excuse to be slothful. So you find the man still sleeping in his house at 11:00am that is not how to be serious. Someone said those who work for 8 hours a day are working for what to eat and drink; that means they are working for a living.

Wednesday, 25 November 2015


Business promotion refers to the techniques used to motivate people to buy or use their product and services. When good, services or ideas are produced; corresponding attempt is made to stimulate the demand for such offerings. They are various tools favorable in business promotion these include:

Advertising: refers to any form of non personal presentation and promotion of ideas, goods or services by an identified sponsor in such media as magazine, news paper, outdoor posters, direct mails, catalog or directories.

Sales promotion: refers to any promotional activity designed to supplement other promotional activities. Such promotion stimulates customers purchasing and dealer effectiveness through the use of incentives and other routine selling effort.

Publicity: refers to the non-personal stimulation of demand product, services or business unit by generating commercially significant news in published media or obtaining a favorable presentation on video and other media.
Other tools include; Direct marketing, Sponsorship, Exhibitions.


Digital media marketing is the use of digital channels such as search engine optimization (SEO), social media, emails e-books, optical disk, games and any other form of digital media to disseminate information about a products be it goods or services to customers.
The key objective is to promote brands, build preference and increase sales through various digital marketing techniques which mainly use the internet as a core promotional medium.
The following are some digital channel used in business promotion;

Search Engine Optimization (SEO):  is the enhancement of one’s web page to easily visible on the search engine site. SEO can be done by choosing strategic keyword in which the user may be looking for or relevant with.

Online behavioral advertising: This refers to gathering of information about a user’s online activity over time about a particular device in order to deliver advertisement tailored to the user’s interest.

Affiliate marketing: refers to process in which a business rewards one or more affiliates for each customer brought by the affiliate’s own effort. Affiliates often use regular advertizing methods. These methods may include SEO, e-mail and in some case displaying adverts.

Tuesday, 24 November 2015


In the bid to make progress in life, many people are deceived into thinking that they must start big to make it big. So many have stagnated their destinies through this idea; refusing to take a step because they consider what they have, where they are or what they are as too small to achieve what they want.

The process of Growth
Great things often start small. It does not take a long time for change to occur, it only takes understanding the strategies and working them. Whether it is one thousand or one million you are looking for, it will start with one plus one till it is completed. Addition is what leads to completion. Nothing completes itself without being added to. Therefore, Growth is a process not an accidental occurrence. Those that want to escape the process of growth remain as dwarfs. So while you are waiting for the fulfillment of the big things, you must exercise yourself in small things.
Absolutely, they is nothing wrong in thinking  great, talking great, but your hands must begin small, because as you see it with the eye of your mind, you walk toward it patiently with your feet and keep your eye fixed on the vision.